Pathway II · 2-Day Retail Intensive
Add retail. Stop living and dying on insurance.
A weekend inside Ken's playbook — built for insurance roofers ready to turn retail into a real second engine.
Note: this is a standalone event. It's a different event from the Owner Weekend Intensive bundled inside the 90-day premium retail roofing division install.
Not a seminar. Not theory. Not a pitch deck.
A small room of insurance roofers. Two days of hands-on work on the exact systems Ken uses to run retail at scale — leads, sales, recruiting, metrics.
Who this is for
Insurance roofers ready for a second engine.
- You've built a real business on claims work — not a side hustle.
- You're tired of being one storm season or one regulation away from disaster.
- You want to add retail as a real second engine — not a side experiment that quietly dies.
What you'll walk out with
The whole retail vertical, end to end.
Marketing & lead gen
What actually generates retail leads at volume — channels, offers, follow-up. Not theory you read on a forum.
Retail sales system
The scripts, the frameworks, the close. Live deal breakdowns from real jobs Ken's team has run.
Recruiting & team
How to find and keep retail sales reps who actually produce — and the hires that quietly bleed the business.
Metrics & data
The numbers that tell you whether the vertical is healthy or bleeding — and what to do about it either way.
Duration
2 full days
Saturday & Sunday
Format
In-person
Small group, near DC / Baltimore
Style
Hands-on
Q&A, live deal breakdowns, your business
Access
By application
Selective. Exact address shared on inquiry.
In their own words
Owners who've done the work.
Real owners. Real businesses. No script.
Brian Zimmerman
Verity Roofing
Micah Casey
Casey Outdoor Innovators
Blake Grissom
New Beginnings Construction
Willson Griffith
Solar Verse